Social media as a new playing ﬁeld for the governance of agro-food sustainabilityThe paper is based on a literature review and puts forward three different patterns in social media activities in relation to the governance of agro-food sustainability. It has been published in the first 2016 issue of Current Opinion in Environmental Sustainability.
This is the abstract:
Social media bring various stakeholders of the agro-food system together into a new playing ﬁeld. This article reveals the dynamics of this playing ﬁeld and the ways in which this can inﬂuence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; ﬁrstly, hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
This is the full reference: Stevens, T., Aarts, N., Termeer, C. J. A. M., & Dewulf, A. (2016). Social media as a new playing field for the governance of agro-food sustainability. Current Opinion in Environmental Sustainability, 18, 99–106. doi:10.1016/j.cosust.2015.11.010
The paper can be found at http://dx.doi.org/10.1016/j.cosust.2015.11.010 or downloaded here